Case Study

Knotty-N-Natural

Client

Knotty-N-Natural

Services

branding, web design

Year

The Challenge

Knotty-N-Natural was merging three brands—The Salon, Hair Fest, and Foundation—under one identity while launching their new Knotty & Natural Texture Studio (a salon for hair of all textures). They needed a cohesive website to reflect this brand shift and serve as a hub for their growing community.

The Challenge

Uniting three distinct brands under one cohesive identity.
Creating a site that serves as a hub for diverse audiences.
Balancing a redesign with the launch of the new salon space.

What We Did

Redesigned homepage for brand integration.
Created landing pages for each brand.
Added donation, careers, and volunteer pages.
Revamped design system using existing assets.
Implemented Google Analytics tracking.

Tools We Used

Squarespace
Photoshop
Illustrator
Google Analytics
Existing brand assets

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